In 2021 Platypus was looking for a new brand campaign, one with a line that was direct from a retail point of view yet still had to reflect the fun nature that the brand embodies. GET YOUR KICKS was born.

 

Creatively we wanted to produce something a little different than what you'd normally see from a retail TVC, we wanted to create more of a music video as the brand considers music, dance and action to be there core pillars..... it's also a cool way to show off footwear (I sound old)

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A special shout out to PUSH productions who took this to another level creatively.